Winter 2026 : Award-winning content, influential targets, guaranteed impact!

Télé-Québec’s Winter 2026 program lineup offers advertisers a unique platform: a stable 12-week schedule that encourages viewing and creates a meaningful connection with audiences.

Télé-Québec’s monthly reach*: 

  • 5.4 million Québecers
  • 4.8 million adults

 

Unmatched audience quality

Numeris results show the channel’s strong reach with key audience segments that are strategic targets for brands:

  • Well–off ($125,000+ household income): Index 124
  • Professionals 18-49: Index 113
  • Modern moms (active, influential moms): Index 226
  • The tribe family: Index 153
  • Students: Index 195

These profiles confirm that Télé-Québec attracts not only a large viewing audience, but also segments or targets with strong purchasing power and influence – ideal for amplifying advertising impact.

 

Distinctive, award-winning programs 

The Winter 2026 programming schedule puts the emphasis on exceptional content that has been recognized with Gémeaux awards:

  • Épique: Best Reality Show (2025)
  • Kamikazes!: Best Comedy Series (2025)
  • Pour une fois: Best Talk Show (2024)
  • The addition of Patrick Huard to Deux hommes en or, as of January, will strengthen the appeal of one of the network’s flagship programs.

 

Value for advertisers

Associating your brand with Télé-Québec this winter gives you:

  • a premium broadcasting environment where content quality reflects well on brand credibility;
  • a consistent reach that maximizes visibility and repeatability of advertising messaging;
  • direct access to strategic and influential target audiences that are difficult to reach otherwise.

For Winter 2026, Télé-Québec provides advertisers with more than a programming schedule: it will be a genuine lever for brand awareness and engagement powered by compelling, high-quality content that brings viewers together. Ask your representative for details.

 

Index sources: Numeris, francophone Québec, January 6 to March 30, 2025, M-S, 2AM-2AM, T2+, A18+, A24-54. Indexes based on average audience size vs Total TV. **Winners at the Gala des Gémeaux.

* Monthly reach (January 1 to March 31, 2025) combined with LINEAR duplication: Numeris, French Quebec, M-S, 2 a.m.–2 a.m., A2+. DIGITAL: GA4, Monthly users across all Télé-Québec websites and applications.