
ÉTS and Génial!: Innovation Serving Society
As part of a partnership with the quiz show Génial!, the École de technologie supérieure (ÉTS) brilliantly showcased its mission: to train creative, engaged engineers capable of turning ideas into real-world solutions.
Two student teams presented high-impact technological projects with strong social value:
– An eco-friendly shoe, 3D-printed using recycled materials
– A smart helmet that could redefine safety in sports
Each innovation was featured on the show and followed by an engaging science quiz.
The content received exceptional visibility: over six minutes of airtime per project, broadcast on Télé-Québec, and strong promotion across social media and digital platforms. This exposure allows ÉTS to reach a diverse audience, highlight the ingenuity of its student community, and inspire future generations to explore science and innovation.
Client
École de technologie supérieure (ÉTS)
Platforms
Television
Digital