Sharpen your cyber reflexes with Desjardins

“To make the experience memorable for our members and customers, and to deal with the subject of fraud prevention in an enlightening way, it was a natural choice to renew our partnership with Télé-Québec, whose cultural references in their programs are well anchored among our members and with which they can identify.” Jean-Philippe Masse, Media Strategist, Desjardins

Strategy and implementation

• Produce four 30-second videos using a touching, human storytelling approach, featuring real-life stories to illustrate that vigilance and good online habits are essential.  ​
• Reach various target audiences by developing personalized content featuring four of Télé-Québec’s leading personalities – Stéphane Bellavance, Chloé Deblois, Martin Carli and Chef Oli.
• Deploy an influential media campaign on all Télé-Québec video platforms: on television, in the digital environment and on social media.
• Host branded content on telequebec.tv.