The tribe family

The tribe family – tightly woven!

• Parents aged 25 to 54 with children or teenagers.
• Mainly homeowners, with above-average incomes.
• Spending on the family home, saving for the children’s education.
• Children and teenagers have a strong influence on brand choice.
• Enjoy sporting activities and cultural outings.
• Young and old enjoy the TV screen together, watching their favourite programmes or playing video games.