The tribe family

The tribe family – tightly woven!

Parents aged 25 to 54 with children or teenagers.
Mainly homeowners, with above-average incomes.
Spending on the family home, saving for the children’s education.
Children and teenagers have a strong influence on brand choice.
Enjoy sporting activities and cultural outings.
Young and old enjoy the TV screen together, watching their favourite programmes or playing video games.

The free as a bird

The Free-as-a-bird - what I want, when I want it! More educated than average, professionals, managers or entrepreneurs. They own their own homes, are well off ...

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Tell me you watch Télé-Québec and I’ll tell you who you are

In addition to making most household purchasing decisions and taking care of their own, mothers thrive in their personal and professional lives. The influence of consumer ...

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Discover Télé-Québec’s themes and reach more than one million Québecers every week!

Télé-Québec now offers themed packages that enable brand association with several programs around the same theme while enjoying a weekly reach of more than 1 million ...

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