The free as a bird
The Free-as-a-bird – what I want, when I want it!
- More educated than average, professionals, managers or entrepreneurs.
- They own their own homes, are well off and enjoy the pleasures of life.
- Lovers of wine, fine food and more luxurious clothing.
- They enjoy culture, taking part in activities at home and when travelling.
- Active and sporty in summer and winter, they enjoy hiking and camping.