Discover Télé-Québec’s themes and reach more than one million Québecers every week!

Télé-Québec now offers themed packages that enable brand association with several programs around the same theme while enjoying a weekly reach of more than 1 million adults (A18+). 

Four key themes reflect the aspirations and values of Québec viewing audiences: 

1. Our social issues : Québecers seek the truth

In a world marked by generalized mistrust, viewing audiences are looking for clarity and transparency. Public affairs programs like Une époque formidable, Dans les médias, McSween, Deux hommes en or et Rosalie and Au cœur du port focus on verifiable facts and rigorous analyses. For brands, this is an opportunity to strengthen their credibility and commitment to the truth.  

 

2. Our Humanity : Québecers want content they can relate to

This theme is characterized by the search for authenticity and diversity. Programs like Kamikazes!, Au-delà du sexe, original documentaries, Kebec and Je suis là reflect the journeys and voices of diverse Québecers, giving brands the opportunity to associate themselves with the values of openness, inclusiveness and respect for differences. 

 

3. Our Community : Québecers are attached to the region they inhabit  

Local roots and the feeling of belonging are foremost in this theme. Épique, Moi j’mange, Cinéma québécois and Belle et Bum are shows that celebrate regional culture and local communities, giving brands the opportunity to capitalize on their proximity and authenticity. 

 

4. Our uniqueness : Québecers share collective emotions 

In a fragmented world, local culture brings people together. Gatherings like Pour une fois, Épique, Belle et Bum and La nuit devant nous create moments of emotion and cohesion. Brands are thus strategically positioned to connect with audiences that are receptive to shared experiences.   

 

With these themed packages, Télé-Québec gives brands the opportunity to be associated with meaningful content and to reach engaged audiences around the values that matter to them. 

For more details, contact your representative. 

 

Sources: LINEAR Numeris, francophone Québec, January 6 to March 30, 2025, M-S, 2PM– 2AM, A18+. Weekly reach of combined programs. CROP 2024, Valeurs et cordes sensibles des Québécois and Télé-Québec. Vividata, francophone Québec, Fall 2024 survey, A25-54 (TQ viewers). DIGITAL GA4, total viewers per program, January 1 to March 31, 2025.