Grab a Seat with Mammouth

With the goal of boosting appeal and demystifying careers and educational paths in the wood industry, Tom-Éliot Girard — a popular content creator affiliated with Mammouth — met with students enrolled in the Wood Engineering bachelor’s program at Université Laval. This initiative is part of a campaign funded by Formabois, whose mandate includes promoting the wood processing sector.

By partnering with the popular Mammouth social platforms on Instagram and TikTok, which have strong reach among 13- to 17-year-olds, and combining this with a targeted campaign, this custom content production has generated over 650,000 views to date, while speaking the language and using the reference codes of the target audience.