Grab a Seat with Mammouth

With the goal of boosting engagement, popular content creator Tom-Éliot Girard — a familiar face on Mammouth — met with students in training at Formabois to shed light on careers and pathways in the wood industry.

By partnering with the Mammouth platform, which has strong reach among 13- to 17-year-olds, this custom social media content successfully connected with the target audience by speaking their language and tapping into their cultural codes.