- Promotion of the advertiser’s product or service
- Reference to the associated content while incorporating the name of the sponsor, Example: (program) is brought to you by (advertiser)
Super / Visual
- With the advertiser’s brand image and colours
- Visual of packaging allowed
- Advertiser’s logo
- Advertiser's website URL
- No commercial offer or "call to action"
- Only available to program sponsors
- If produced by the advertiser: Visual concept/script must be approved by Télé-Québec before airing
- If produced by Télé-Québec, elements required: Creative brief, all visual materials for editing and/or animation, logo, photos, typography, icons, advertiser branding elements required for animation.