Télé-Québec launches new audience segments to better connect with Quebecers, right where they are.

At Télé-Québec, the citizen is at the heart of everything we do. Every piece of content we create, every broadcast, every platform we choose starts with the same guiding question: Does this truly meet the needs of the people we serve?

With that same sense of purpose (and a touch of flair) we’ve developed six brand-new audience segments. A whole new way for our partners to reach their target audiences with precision, relevance… and impact.

Designed to reflect the interests, ideologies, and lifestyles of Quebecers, these segments are available for purchase on television, digital platforms… or both.

A human, intelligent approach, grounded in the real world.
A strategic way to connect each message with the right audience, at the right time, on the right screen.

To learn more about these segments and how to activate them in your upcoming campaigns, contact your representative.