The tribe family

The tribe family – tightly woven!

  • Parents aged 25 to 54 with children or teenagers.
  • Mainly homeowners, with above-average incomes.
  • Spending on the family home, saving for the children’s education.
  • Children and teenagers have a strong influence on brand choice.
  • Enjoy sporting activities and cultural outings.
  • Young and old enjoy the TV screen together, watching their favourite programmes or playing video games.